Earning Online. Living Offline.

I’ve Been Earning a Living on the Internet Since 2003! Here’s My Story…

Way back in 2003, I took a chance.

It wasn’t your life-or-death sort-of chance, it was just one of those moments that’s disguised as a regular moment, but it’s not.

I was at home in front of the computer. The Web was just starting to bubble with all sorts of money-making opportunities and it seemed like everywhere I turned, someone was trying to sell me something that would teach me (a completely non-technical person) how to make money on the Internet. For me, at the time, it was exactly what I was looking for! A way to make money on the Internet. A way out of my day job. A way to re-connect with my dreams and aspirations.

I signed up for a free online course that promised to enhance my online writing skills as a first step towards building an online business. I love to write and this course just happened to cross my screen at the right time. The course was my first encounter with a guy named Ken Evoy and his company called Sitesell. The course led to a book and the book led to a package called Site Build It! (SBI!) and within a short time I was following Ken’s directive to building not just a website, but an online business – one that would endure the raging evolution of the Internet.

I’ve written extensively in this section about how I resigned from my day job and built my high-traffic content-based websites:

Today, years later, two things remain very stable for me:

  • My Websites generate over 1.5 Million Unique Visitors per month and are still my family’s main source of income.
  • Sitesell is still very much around and helping people build online businesses.

It goes without saying that in such a rapidly evolving online world, when you encounter stability, something must be right.

Yet, something did (almost) go wrong…

In my first years of working from home, I was, in fact, working from home. And, I was also earning a substantial income.

Then mobile came around, and I was working from home and almost everywhere else.

And as the Web evolved into a social monster that demanded to be fed posts and tweets every few hours, I found myself working from everywhere and around the clock! Exactly what I was hoping to avoid when I set off on this dream to work from home..

To top it off, the substantial income I was earning from my sites, primarily from Adsense, began to dwindle – mainly due to a flood of new ad technologies that I didn’t have time nor an inclination to figure out.

In 2013 I ran into another one of those special moments, this time at a cafe in Tel Aviv. It was moment that once again changed my life and helped me revitalize my sites (and my income). You can read about it here…

Over the years, quite a few people have sent me letters telling me that my story had inspired them to do the same. That they too were fed up with the rat race and decided to pursue their own dream of working from home.

When I set out to be my own boss, I never planned on inspiring anyone. I just wanted to free myself. But finding out time and again that my story is empowering others to do the same, well, that has become one of the most rewarding things for me. To such an extent that Your Letters have inspired me to build this site and share more of my dream stories.


My Dreams List

Throughout the years of working from home, and thanks to the substantial “passive” income I earn, I’ve had all the time in the world to pursue my many dreams.

The dreams I’ve listed below are just a small number of the many dreams I hope to realize. I keep a dream list and every time I think up a new dream or goal I add it to the list. I try to review my dream list as many times as I can (at least once a week). It keeps me focused on where I’m going and what I hope to achieve.

“All Our Dreams Can Come True, If We
Have The Courage To Pursue Them”

— Walt Disney

I Dream to... Work from Home

I Dream to... Work from Home

In this section I share with you my personal story of how I jumped into the world of the Internet without any technical know-how and within six months dropped my day job and began earning thousands of dollars each month. I also share my insights into the world of working from home...

I Dream to... Buy a New Home

I Dream to... Buy a New Home

My Father-in-Law once told me that “in our day and age” it's way too difficult (I think he used the world "impossible") for a young couple to get very far without their parents' help. In July 2010 we moved into our new home, paid for 100% with the income we earn online (and without any help from our parents). In this section I share with you the story of how my wife's dream of buying our own house became my dream also. And why it was so important for me to prove to my in-laws that "impossible" doesn't exist.

I Dream to... Travel Around the World

I Dream to... Travel Around the World

Before I got married, I spent years backpacking around the world. Now, with a family to support, I've sort of settled down. But I've still got the travel bug so and once in a while I'll take off for a few weeks. Since starting with SBI!, I've added a special twist to my travels... Everywhere I go in the world, I make it a point to meet an owner or two of a Site Build It! site. In this section, I share with you my most recent SBI! adventures...

I Dream to... Play Pro Soccer (at the age of 38!)

I Dream to... Play Pro Soccer (at the age of 38!)

Being a soccer goalkeeper was my childhood dream, but like many other childhood dreams, it got lost somewhere along the way. Since I was 18 I didn’t participate in any sort of sports, let alone kick a ball. But in 2008, at the “tender” age of 38, I decided that it was time to give soccer another “shot”. I committed myself to a rigorous, self-imposed training camp and set out to realize my childhood dream of becoming a professional goalkeeper…

I Dream to... Act on Stage

I Dream to... Act on Stage

"The Wandering Israeli" is the first (and only) stage show I ever wrote. It was back in 2003, when I was 33-years-old. With no previous acting experience, I began to perform across the country with show and within less than a year, the show earned a spot at the "Cameri" National Theater. In this section I share with you my story of how I created the show from scratch and successfully marketed it via the Web without depending on any commission-cutting agents...

The Wandering Israeli Website

The Wandering Israeli Website

Since I set off with "The Wandering Israeli, I have performed over 600 times all around the country. In 2016 I adapted the show into English and we've begun touring worldwide. Here's the show's English-version site.